About Us

Local Motion first opened it's doors in 1977: a small 500 square foot surf shop in Kailua, Oahu in Hawaii. Its founder, Hawaiian native Robert "Rob" Burns, was a well known surfboard shaper and was solely responsible for all design, merchandising, sales and marketing of the the company in its heyday. He even later went on to helm sister brands Hawaiian Style and Kahala Sportswear. The American surf-market was exploding, and he jumped at the opportunity by launching a series of original boardshorts, t-shirts, and aloha shirts that became the Local Motion brand.

Production moved from Hawaii to California and later overseas as the brand began to grow. Design and development, however, would remain true its roots and stay in Hawaii. It wasn't long until Local Motion became a familiar name in surfing circles worldwide, reaching as far as Brazil and later Japan. Even some of the biggest names in surfing were team riders: Buttons, Bonga, Jamie O'Brien and Bruce Irons to name a few. Did you also know that the popular Hawaiian Style Band wrote songs for Local Motion (most notably the single hit "Live A Little")? Or that the cast of MTV's The Real World: Hawaii were employed at the Waikiki store in the series? You heard that right.

And the name was fitting - "Local Motion" was used to convey the movement, power, and speed of the surfing sport, but also embodied Hawaii's local and aloha-inspired themes. Rob finally sold the brand in 1991 to Minami Corp., a Tokyo-based organization, aiming to expand and serve the global surf market.

Today, Local Motion prides itself on continually producing quality, authentic, premium surf wear in Hawaii, and advocating the preservation of Hawaiian surf culture. Be sure to visit us at one of our stores and exchange some aloha.

After all, aloha is free!

For over 30 years, Local Motion continues to proudly host the annual Surf Into Summer surf contest at Magic Island's Ala Moana Bowls. Taking place at the beginning of Hawaii's summer surf season, three hundred and twenty five of the states top amateur competitors compete for trophies, prizes and bragging rights in what is considered Hawaii's largest and longest-running premier amateur surf event. The contest showcases male and female talent, from the young up-and-comers to the experienced water-men and women, competing on shortboards, longboards and bodyboards.

The Surf Into Summer contest first ran in 1985 at Queen's Beach in Waikiki, and has been a south shore surfing tradition ever since. By the late nineties the event had grown to include over 500 competitors, which required two competition areas be run simultaneously over the three day period. In 2000 Local Motion had the opportunity to move the contest to the crown jewel of the south side, Ala Moana Bowls. The move required Local Motion to scale down the number of contestants in exchange for better, more consistent surf. Regarded as Oahu's best south shore surf spot, the fast, long, bowling lefts at the Ala Moana Bowl provide an ideal arena for first-class amateur surfing. Surf Into Summer continues to evolve, and by 2015, had become a World Surf League QS1000 qualifying event. Keep an eye out for the next Surf Into Summer this upcoming summer!

See results and highlights from this past Surf Into Summer 2016.