This past weekend we teamed up with HVN Apparel and Jamba Juice Hawaii for their HVN Project initiative and did a beach clean-up at Sherwood's Beach. We were moved to see the overwhelming amount of people who showed up to clean up the zone, many of whom were college students from University of Hawaii and friends.
As defined by HVN, their HVN Project initiative is... "At it’s roots the #hvnproject is a platform to inspire small acts of environmental sustainability, which lead to positive environmental changes on a large scale."
With buckets, gloves, and sifters in hand, we scaled the beach from shore to shore hunting for garbage and clusters of micro-plastics scattered throughout the beach.
It was also mind-blowing the amount of small plastic you can find in the sand. One handful alone can yield a small pile of waste. We came across tires and bottles, to even more trivial thing like underwear and PVC pipes.
After a while of shoveling and sifting, we called it a day. It was easy to say that we felt alittle better knowing that we left the zone better than it originally was.
For more information about HVN Apparel and their HVN Project initiative and how you can contribute, visit their website.
It's Pow Wow Week in Hawaii where many local and renowned artists amass in Kakaako to (literally) "paint the town." We had the privilege to have RVCA's Artist Network Program (ANP) artist Defer swing by our Ala Moana store (who happened to be here because of Pow Wow) and repaint a mural in our board room. With his eye for urban graffiti and a skillful hand with a brush, he made our wall look like one of the many colorful works of art you can now find in Kakaako. Stop by Ala Moana and check out his complete mural and the rest of his work!
To help celebrate the launching of Dim Mak X RVCA's 20th Annviersary Collection, international DJ/producer/musician/music executive Steve Aoki made a stop by our Ala Moana store for a meet and greet.
A huge eager crowd awaited the man himself in an orderly line outside the store - and when he did appear everyone went wild! As a gift, we got Steve a custom Local Motion straw hat, a maile lei, and customized cupcakes!
Ecstatic fans were able to shake, snap and snap a pic with Steve. Even dropped in convo or two. It was easy to see that he really cared about his fans.
RVCA artist Defer, who happened to be working on the store mural, also had an epic meeting with Steve and exchanged a few comments about Defer's sick work.
Mahalo Steve, Dim Mak and all who attended/participated!
To see more photos, visit the photo album on our Facebook Page.