About Us

Since 1977, Local Motion has been committed to perpetuating the surfing lifestyle in Hawaii. That means keeping up with the latest fast-growing trends, pushing boundaries with new products from surfboards to surf-apparel, and ensuring that you can keep on surfing in style. As advocates for evolving the Hawaiian surfing lifestyle, we're dedicated to sharing aloha by providing you premium quality products and service!

Local Motion is proud to host the annual Surf Into Summer surf contest at Magic Island's Ala Moana Bowls, at the beginning of Hawaii's summer surf season. Three hundred and twenty five of the states top amateur competitors compete for trophies, prizes and bragging rights in what is considered Hawaii's largest and longest-running premier amateur surf event. The contest showcases male and female talent, from the young up-and-comers to the experienced water-men and women, competing on shortboards, longboards and bodyboards.

The Surf Into Summer contest first ran in 1985 at Queen's Beach in Waikiki, and has been a south shore surfing tradition ever since. By the late nineties the event had grown to include over 500 competitors, which required two competition areas be run simultaneously over the three day period. In 2000 Local Motion had the opportunity to move the contest to the crown jewel of the south side, Ala Moana Bowls. The move required Local Motion to scale down the number of contestants in exchange for better, more consistent surf. Regarded as Oahu's best south shore surf spot, the fast, long, bowling lefts at the Ala Moana Bowl provide an ideal arena for first-class amateur surfing. Surf Into Summer continues to evolve, and by 2015, had become a World Surf League QS1000 qualifying event. Keep an eye out for the next Surf Into Summer this upcoming summer!