Local Motion Hawaii

Wade Tokora
Since 1977, Local Motion has been committed to perpetuating the surfing lifestyle in Hawaii. That means keeping up with the latest trends and pushing the boundaries with new products from surfboards to surf-apparel to keep you surfing to the best of your ability. We believe surfing is all about having fun, and we're dedicated to providing you all the tools needed to ensure that you do!


Surf Into Summer

The Hawaii summer surf season officially begins each year with the Surf Into Summer Contest at Magic Island's Ala Moana Bowls. Three hundred and twenty five of the states top amateur competitors compete for trophies, prizes and bragging rights in what is considered Hawaii's premier amateur surf event. The contest showcases male and female talent, from the young up and comers to the experienced water-men and women, competing on shortboards, longboards and bodyboards.

The Surf Into Summer contest first ran in 1985 at Queen's Beach in Waikiki, and has been a south shore surfing tradition ever since. By the late nineties the event had grown to include over 500 competitors, which required two competition areas be run simultaneously over the three day period. In 2000 Local Motion had the opportunity to move the contest to the crown jewel of the south side, Ala Moana Bowls. The move required Local Motion to scale down the number of contestants in exchange for better, more consistent surf. Regarded as Oahu's best south shore surf spot, the fast, long, bowling lefts at the Ala Moana Bowl provide an ideal arena for first-class amateur surfing.